
Visitor Analytics
Data-Driven Insights for Cultural & Heritage Sites.
Live Footfall Tracking
Real-time monitoring for visitor flow analysis
Optimising Visitor Experience
Enhancing engagement with data-driven decisions

ABOUT US
Market Leaders in Visitor Analytics
Intelligent Counting, incorporated in 1996, is the UK market leader for visitor counting in the culture and heritage sector. Our customers include the most complex, important, and frequently visited museums, libraries, and galleries in the UK. We count more than 60 million visitors a year.
We use the most accurate sensors worldwide to precisely measure footfall, space utilisation, and individual visitor journeys.
This data, shared via our advanced reporting tools, provides visitor experience, marketing, and leadership teams with the insights needed to make quick and confident decisions.
Intelligent Counting
Our Approach
Precision Footfall Tracking
We provide real-time site utilisation insights to help venues optimise visitor flow.
Data-Driven Decision Making
Actionable insights help inform marketing, operations, and strategic planning.
Fire Safety & Compliance
Live occupancy monitoring ensures safety regulations are met.
Visitor Experience Optimisation
Understand visitor journeys to enhance engagement and accessibility.
Intelligent Counting
Sector Challenges and Priorities
Intelligent Counting
Outcomes & Impact
How Our Data Transforms Cultural & Heritage Sites Accurately Track Visitor Footfall Proactively monitored sensors provide real-time visitor insights, routinely used for DCMS reporting.
Understand Visitor Experience
Cutting-edge hardware and analytics help reveal how visitors flow through your site, including individual journey tracking.
Monitor Live Utilisation
Our capacity management tool ensures fire safety compliance and helps allocate visitor experience staff in real time.
Make Data-Driven Decisions
Our insights correlate directly with site changes, helping measure impact and inform future strategies.
Optimise Ticket Pricing
Utilisation data drives dynamic pricing strategies, boosting attendance and revenue.
Improve Operational Efficiency
Data-driven decision-making helps optimise staffing, maintenance, and resource allocation, reducing costs.
Association of Cultural Enterprises Partnership
How Our Data Transforms Cultural & Heritage Sites Accurately Track Visitor Footfall Proactively monitored sensors provide real-time visitor insights, routinely used for DCMS reporting.
Intelligent Counting
Get in touch today
send us a message
Would you like to find out more about how accurate visitor counting can help you?
Need Support?
Existing iC customers can raise a support request via the form. For general sales or product enquiries, please use the “Enquiries” form. Please note: Support tickets are no longer accepted via email.
Address
Gladstone House Hithercroft Road,
Wallingford, Oxfordshire,
England, OX10 9BT